COMPETITOR TRACKING
Companies ask us to assess how competitors are performing and their strategic intent
WE PREPARE COMPETITOR BRIEFS
The briefs cover financial performance (and benchmark with peers), strategic intent and actions, category and regional performance, category/brand performance and activities, share price reaction and analyst response
CHALLENGE
Provide valuable reviews of competitor performance to:
  • Inform executives and their support teams
  • Give actionable early warning of competitor intent
  • Provide easy-to-digest performance comparison
OUTCOME
  • Quarterly individual competitor profiles covering a broad range of business areas
  • Competitor comparison study
Competitor profiles:
  • $1,000-5,000, depending on scope and depth
  • Sometimes on an ad hoc basis, but usually part of regular (e.g. quarterly, annual) updates
“YOUR WORK IS ESSENTIAL TO OUR
COMPETITIVE INTELLIGENCE. FOR
OVER A DECADE YOUR INSIGHTS ADD
GREAT VALUE TO OUR MOST SENIOR
TEAMS”